DVF wants to be a part of the 'China Century' →
Best part of this article is that it details how Diane is personally reaching out to her Chinese fanbase by creating a Weibo and how many followers she already has (440,00+). Meanwhile, Christian Dior+Gucci+Burberry are catching up - although all of their digital weibo styles are decidedly similar (read: “CHECK OUT EXCLUSIVE CONTENT, YADA YADA YADA) while DVF is more about the whole ‘message to the crowd’ (read: inspiration quotes/photos of her being fabulous, etc.)
In the interest of progress and a nod to the digital age of China - who will win?
